Guys! This is BIG HUGE from NYC. In the past year, the band's been locked in the basement, recording their first full length album with Emil Bognar-Nasdor (Dawn of Humans, Hankwood & theHammerheads, L.O.T.I.O.N). The outcome of this collaboration broke provocative new ground for this band and we're really excited about this debut LP. Their stock in trade is a rough-hewn take on 70s rock – there are what must contractually be referred to as “duelling guitars” in the style of Thin Lizzy, bursts of slightly funky southern rock à la Lynyrd Skynyrd, bits of choppy new-wave guitar and a whole lot of appealingly clunky pop heaviness that brings to mind nothing so much as an extremely low-budget Kiss. BIG HUGE's music stuffs hip-shaking hooks and burly riffs within impeccably structured pop songs, wrapped in lyrics both open-hearted and openly political. In the darkened, mangled heap of a humanity taught to sink to the bottom or exploit to the top, we can convince ourselves that we have breached beyond this pit of manmade depravity unscathed. But at what cost came that supposed glimmer of light? Are we convinced we compete in a playing field so fundamentally and institutionally unleveled? Are we patrons to a system of power sustained only by select oppression? We forfeit empathy to ambition. We estrange, digitize, and withhold from basic human connection to evade that emotional accountability - long-since unlearned - to survive in a CRUEL WORLD.